Infrared photos are known for their unique color hues and the app helps users to get that distinct look for photos on their phones. The app could be used as an alternative to more expensive infrared cameras. Founder Kevin Veitia wanted to offer users access to infrared photo technology because of how expensive the cameras to create the same images are.
The app is aiming to help users create stunning and unique photos with the use of infrared filters. The creators of the app are currently working on multiple color infrared filters so that photos taken with the filters won't always have the same color hues. Veitia also wanted to access the vast consumer base of Instagram users to offer them new and unique filters.
Source: Infrared Photo Apps
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